The Trackster

The Trackster is online software that helps Personal Trainers communicate with and motivate their clients.

Twitter has been great for me and also a little confusing since I signed up.  The confusion I think is because I haven’t focused on how to use it properly.  So I’ve decided what I want from Twitter and how I’ll use my two accounts.

My first account is my business account, which is @TheTrackster.   What I’m going to do with the business account is to use it to help Personal Trainers.  On this blog I have written a few articles now that help PTs with different aspects of their business, and I’ll continue to do that.

The @TheTrackster account will also be a great way for any clients to get in contact quickly with any problems they have.  So if you are a PT that is looking for some useful info and links then feel free to follow @TheTrackster.  And let me know what you think.

The second account I have is my personal one @CraigMillman.  I have got the most out of this account because I’ve actively followed interesting people.  Not necessarily famous (although there are some..), but interesting people in the software industry and business world.  I even get daily updates when my little girl is in daycare!  It’s been a great resource, and I’m sure it will continue to be so.

If you are interested in following my @CraigMillman feed, you’re most welcome.  Just don’t expect any friendly tweets when my football team loses….

The second thing I have done today is to build landing pages for both my twitter feeds.  This is a great idea that I have gotten from @problogger.  If someone comes across either of my twitter accounts and decides to see who I am, they will be directed to a specific landing page, one for @CraigMillman and one for @TheTrackster.

These landing pages just give a bit more information about how I use twitter and what people can expect.  No surprises and they know what they are in for when they follow me.

I’ve come across a few Personal Trainers that are using twitter really well, and I’m going to write an article soon about how the best trainers are using twitter in their marketing mix.

If you are a PT using twitter let us know and we might highlight you in our upcoming article.  Or maybe you have seen other people using twitter in an interesting way?  Let us know in the comments.

Unless you were on a deserted island last week, you probably heard about Apple’s new Ipad that comes out in a few months time.  Some people are excited about it and some are a little disappointed.  Apple, for their part, thinks it’s a game changing device.

Where do I stand?  Well I think it’s going to be a massive seller around the world and be a very popular computer.  I say that because of two reasons 1) the massive popularity of the Iphone, and 2) the way the majority of people use computers now.

The Iphone is hugely popular phone.  I can hardly believe the popularity among my friends, everyone has one and invariably it’s a topic of conversation when a group of people get together – “Have you seen this app?” or “Have you played this game?”  And these are from people who don’t trust websites with their credit cards.  It’s simple and easy to use and has brought the smart phone to the normal every day person.  I think the Ipad will do the same for computers.  Most people have a computer, but when they see what the Ipad can do and how you interact with it, and at a price that is reasonable, they will snap up these things quick smart.  For a start every person with an Iphone will think about getting an Ipad.

The second reason I believe it will be popular is the way everyday people use computers.  My friends and family basically use a computer to upload photos, email friends, check in Facebook, upload songs to their Ipod or Iphone and do their banking online.  After that there are some online purchases through the year, mainly music, and if someone wants to make a major purchase like a computer, car, tv etc, they will get info online.  But that’s the basic way people interact with computers.  These are the things that the Ipad will excel at.  You will be able to do these things in an easy way and with the touch screen a “cool” way that will be attractive to everyday people.

I can see the Ipad basically being like a remote in the lounge room.  You sit down and watch some tv, and you have the Ipad checking your emails and Facebook, and then when you are done you just throw it on the couch ready for tomorrow when you might have some photos to upload.

What about how Personal Trainers can use the Ipad?  I think it will be a great tool for trainers.  It’s reasonably small and very portable and also has 3G connectitivity (basically you can connect to the internet anywhere you can use your phone).  When you are training your clients, you can update their training diary as they exercise, you have access to all your important information at the same time you are with your client, you’ll be able to use it in a Bootcamp situation, you can show clients videos of the exercise you are talking about to help them with their form, you can invoice your client while they are right there with you.  If you are a trainer that works in a gym and tries to get clients on the gym floor, you can carry it around and show people actual results you have achieved or at the very least get their details to put on your marketing lists.  Personally I think it will be a real boost to the productivity of any trainer.

And lets not forget that you will be able to use and update your Trackster account while you are training your clients.

You can, of course, do these things now with various tools available to anyone, but the thing about Apple and the key to their success is that the Ipad will be a “cool” thing to have.  And a very easy computer to use.

What do you think about the new Ipad?  Do you think it’s going to enhance your productivity or just more marketing hype?