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Fitness programs for workers
I just read this article on GigaOm.com that discusses a new study that reveals that a flexible workforce is more healthy and therefore more productive.
This isn’t the only place that I come across these studies or articles. It is beyond doubt that a healthier workforce is a more productive workforce.
It got me thinking about how Personal Trainers can use this info to help their business. Maybe a PT can do a little research in this area and put together a package that they could sell to a local company. Put together some sort of lunchtime bootcamp. How about a group session before or after work. Make it fun and challenging and show the boss that it could also be a team building program.
Show the companies why it’s a good idea for their business, through your research. Show them a plan to make their workers healthier. And get out there and sell your services.
Love to hear if anyone has put together a program for their local business and what type of success they have had.
My partners old employer, THIESS had a great after work hours program that I was fortunate enough to be able to attend, It was a crossfit style group session, at more than half the price of a regular session, angled to the interestes of the group. i.e our group was interested in boxing so we had a lot of boxing drills mixed in. It created a healthy rivalry and camaraderie among the group that absolutely carried over to their work place.
I look forward to the day when an employer must do these kind of things to be attractive to employees.