The Trackster

The Trackster is online software that helps Personal Trainers communicate with and motivate their clients.

A topic all Personal Trainers should be interested in is Local Area Marketing Online. The guys at Smart Company have a free webinar next week on the 4th of August.

For more information about the webinar, visit their website.

It’s important for every small business to stay up to date on the latest trends and news, and by taking an hour of your day you can learn how to improve your marketing.

The elevator pitch for The Trackster blog -

The Trackster blog is written to help Personal Trainers become better business people.

We do this by -

• Writing articles that help PTs improve their business skills;
• Point PTs to great resources around the web;
• Interview specialists in different areas of business;
• Interview successful Personal Trainers that can pass on helpful information.

By clarifying what we do here, hopefully that will help all our editorial decisions in the future.  When we decide what type of post to write next, the first thing we ask is whether that post will help achieve our aims for this blog?

Have you got an elevator pitch for your business or blog?  Love to hear about it in our comments below.

A few months ago I went down to Sydney for a big Fitness expo. I’ve been to this expo a few times, and I’m always talking with PTs and meeting them to talk about The Trackster. This time however, I couldn’t help but notice how I looked compared to everyone else around. That’s right, I’m overweight!

So I’ve been on the lookout for a PT for a while, and then I received a flyer in the mail.

I thought this might be a good chance to talk about what made me pick Brooke to be my PT.

Results

The first thing I noticed on this flyer was the results that were achieved by this guy -

He lost over 17 kg and 10% body fat.  Knowing that I needed to lose just a little bit more than that, his results really stood out for me.  If he could do that, then maybe I could.

Price

I’m not going to lie to you, the price of the package seemed to good to be true.  Obviously being around the industry I know what is a normal charge for a PT session or a Bootcamp session.  In this package I get to attend 7 training sessions a week for 12 weeks, for only $399!  That works out to be about $5 a session if I go to every single one.

I figured that I didn’t have a lot to lose.  Now I’m not sure that’s a fantastic marketing strategy, but it seems to be working for Bootcamps Australia because they are a growing franchise.  It would actually be very interesting to find out if this pricing strategy is going to work over the long term.

The Challenge

This appealed to me greatly.  12 Week Challenge!  I’ve done a few bootcamps before and they were all 4 weeks.  It seemed like if I could do this for 12 weeks, I could really see some results and changes in my body.  Plus I’m a male, and just the word challenge got me going!

Incorporating Nutrition

I’ve mentioned before on this blog that I’ve been to many PTs, but I’ve never been to one that also worried about what I ate.  Some have mentioned it in passing, but this PT seems to make it a part of the training.  And after 3 weeks I can vouch that the nutrition is a really strong focus.

Again, I thought this was going to be another way of being able to achieve the results I wanted to by the end of 12 weeks.

All four of these things all stood out from that one flyer.  Obviously I called Brooke up and we talked about the program, but I was essentially sold just from her marketing.

Maybe I’m not like every other PT client out there, but I think there is some things you might be able to learn and incorporate into your marketing and how you attract clients to your Personal Training business.  The biggest one for me is past results.  Show, either by photos or videos, what sort of results that you’ve helped others to achieve.  It’s very powerful marketing.

It would be great to hear what you think. And if you have any marketing that has worked really well for you, I’d love to read about it in the comments.