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Archive for June, 2010

Using video on your website

Just came across a really interesting use of video on a Personal Trainers website.  A really simple way to help your clients.

The PT is a guy called Pete Tansley, and he is based on the Gold Coast here in Australia.  His website is called Fitness with Pete.

I’ve embedded the video below so you can have a look.  It only runs for 2 minutes, so check it out.

The video is just a quick and simple review of a local cafe in Pete’s area, and highlighting one of their really healthy meals, in this case a delicious looking Salmon!

Why is this a great idea?

  • Pete is helping his training clients out with great information on how to eat healthy and still be able to go out.
  • It’s relevant to his clients because they probably all live in the local area.
  • Pete is building his referral network in the local area by highlighting a great local cafe.
  • Maybe getting some links back from the cafe’s website to Pete’s website.  Important for Pete’s SEO work.

A really simple and inexpensive way to help out his clients, and also help him get known in the local area.