The Trackster

The Trackster is online software that helps Personal Trainers communicate with and motivate their clients.

When talking about PR (public relations), I am talking about articles or mentions in mass media publications like newspapers, magazines, TV shows and trade magazines.  Although directly these things might not bring you a lot of clients,  it can help to give you perceived expertise in your field.

A newspaper article about you or your business can be a great thing to put on the front page of your website.  It might be just the thing that makes a potential client go to you for personal training, instead of your competitor down the road.  I mean if the newspaper thought you were worthy of an article you must know what you are talking about!

One great site that I have come across in the last couple of weeks is Source Bottle.  This site provides a way for Journalists to post “call outs” for stories they are trying to write.  If a “call out” matches something that you know about it, then you can respond directly to the journalist.

They have an about page that explains the process a little better.  But the best thing is that it’s free to use.

After a quick search I found that SBS television is currently looking for stories about good and bad Personal Trainers.  Maybe you have a long term client that you have worked with that would be only too happy to talk on TV about you?  Or maybe you are a Mum running her own PT business, well there is someone that wants to talk to you.

Have a look around the site and see if there are other stories that you might be able to help with.

There are plenty of PR experts around and I suggest if you really want to get into it, you try and get the help of someone with more experience and know how.  But Source Bottle is a great free service, and who knows you might end up on TV one day.