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Getting referrals for your PT business

Referrals are an important way to build your PT business.  When one of your current clients has suggested to their friend to use your PT skills, half the job is done.

There are a lot of suggestions and ideas for getting more referrals for your business, you can just google it and a million ideas will be listed.

Last night I was listening to a small business podcast that is presented by @timboreid and the guest on the show, Kody Bateman said something that made me sit up.  He said “don’t ask for referrals, deserve them.”  It was simple and to the point.  If your business is fantastic and you provide a fantastic service then people will be happy to refer you to their friends, family and associates.

It was a great line and a line that for some reason just clicked with me.   Selling is a massively important part of any business, and I think it’s a part of business that makes a lot of people a little uneasy and a little self conscious.   I’m sure there are a lot of PT’s out there that would agree.  It think that’s why that line resonated with me last night.  It’s not a hard sell, it’s not forcing someone to do something, it’s just build or provide a great product or service, give solutions to peoples problems and hopefully build a nice business for yourself.  That’s my goal and I’m sure it’s the goal of most PT’s out there.

What do you think?  Are you comfortable with selling?  Have you got any advice on how you do it and how to make it easier?  Leave a comment below.

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One Response to “Getting referrals for your PT business”

On March 18th, 2010 at 2:36 pm
Tim Reid says:

Man, who likes selling? Those that are good at it make plenty. Those that aren’t but have to do it often find themselves sinking in to the ground as they ask for the sale. Arrgghhh…there’s that sinking feeling! Here’s what I reckon…if you love and believe in what it is you’re selling, then you’re actually doing your prospect a favor by doing so. In fact here’s waht someone said to me just today when I apologised for selling to her(!!!) – “… I don’t mind if you bring it up again … that’s what friends do, remind each other of opportunities they’re missing out on.” Cool, huh?! So, that’s what I reckon…Now here’s my pitch. I sell the best customer contact system for small businesses going around…THE BEST! Craig, you need it…it’s made for the fitness industry! And if you’re reading this post and have a need to stay in contact with your customers then YOU need it to. It will be the best $400 tax-deductible dollars you will ever spend. Call me on 0412 487 900. Arrgghhh…there’s that sinking feeling…again!

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