The Trackster

The Trackster is online software that helps Personal Trainers communicate with and motivate their clients.

Just read this article that asks the question “Who is your business showing the love to?“   Basically it talks about looking after your current customers as opposed to spending big money on marketing trying to get new customers.

All business is the same, in the fact that all business is selling something.  You need to be constantly trying to get new sales/clients and you have to be finding the best way to do that.  For the Personal Training industry and really any business, word of mouth referrals are crucial to increasing sales.  Someone comes to you after being referred by a friend, half the job is done.  There is a certain amount of trust already, just because their friend suggested you.

How do you get more referrals?  By giving your current clients the best value they can get, by looking after them and making them want to talk about what you do and how you have helped them.  Turn your current clients into fans, not just customers.  Get them talking about you to all their friends.

Here’s a couple of suggestions for doing that:

• Every now and then give your long term clients a free session.
• If you run a bootcamp, why not set up a breakfast after one of your sessions.
• Give out movie tickets to clients when they achieve their goal.
• If your client has been with you for a year, why not take them out to dinner?

I know of a Mortgage Broker that sends out scratchie tickets to all his customers once a month with his newsletter.  Not sure anyone has won big yet, but what a story when they do.  It is the smallest things that get’s people talking.

These are just a few little things that can be done to surprise your clients, and make them feel like you care about them and the fact that they come to you.  They are all fairly cheap when you compare them to advertising or other marketing campaigns you can do.

The result of this is two fold, 1) your clients are more likely to stay with you, and 2) are more likely to refer their friends to you.  A double bonus for your Personal Training business.

Have you got any other suggestions for looking after your best clients?  Post them in the comments below.