The Trackster

The Trackster is online software that helps Personal Trainers communicate with and motivate their clients.

In any business communication with your clients is crucial.  For Personal Trainers who’s business is improving the lives of their clients, communication is critical.  Personal Trainers are motivators, they are helping people to get into the best physical (and mental) shape they can be.

In an article on stevehochman.com, Craig Ballantyne has written a guest post about 5 Marketing activities a trainer should do each month.  It’s a great article with some great tips for Personal Trainers (or anyone in business really) that’s well worth your time.

I want to concentrate on tip 2 – Increase and improve consistency of client contact.  This one is close to my heart, because it’s the very reason why we built The Trackster – to help Personal Trainers communicate with their clients.

Excuse me for 10 seconds while I give you the sales spiel – By using The Trackster in your Personal Training business, you can send email messages to one or all your clients, send sms text messages to one or all your clients, send email marketing newsletters to all your clients plus prospective and past clients, along with tracking your clients training programs and goals, plus much more.  End of sales spiel

Another great tip is using Facebook and setting up fan pages.  There is plenty of great information out there about using Facebook for your business.  Mashable.com has one of the most comprehensive guides to using Facebook for your business, from the basics right through to using Facebook apps to promote your business.

With all the free information available to anyone on the internet, and through local libraries and through tv shows etc, anyone can find information about getting fit, keeping fit, eating properly and being healthy.  Personal Trainers are a great source of this information, but let’s face it, you can get it anywhere.  What a person can’t get anywhere is motivation and support.  That’s where the Personal Trainer comes into their own.  Motivation and support.  And communication is a crucial part of that.

Communication is where Personal Trainers can differentiate themselves in this business.

Do you know of any other ways trainers can communicate better with their clients?